So You Want to Publish Online

Maybe you've been published in print but recognize that online publishing is the wave of the future, or maybe you are just starting out and feel the chances for a new writer are better online, or maybe you are part of the new generation that never considered any other way. Whatever your situation, it is important to know that writing for online publications can be a little different. Here, I'll cover everything from submission formats to style as well as recommendations on books about writing and where to submit your work. Comments here reflect my opinions and the opinions of my guests, and do not necessarily reflect the editorial policies of any publication I am or have been associated with.

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Saturday, July 11, 2009

Healthcare Reform

You probably noticed the new widget at the top of my blog. Normally this is not a political blog, but I take healthcare reform seriously, and it's not just because my husband and I, who are self-employed, pay over $1200 per month, not including the "miniscule" $165 we pay for our daughter who works three jobs, none of which provides benefits. We made our choices knowing what we were getting into, and while it is a stretch and the costs did triple since we started out 11 years ago, we can still manage.

I support healthcare reform because of the 48 million people who have no healthcare at all and in most cases didn't have a choice. I support healthcare reform because of the unknown number who are under-insured and end up paying for insurance they can't use because of huge deductibles. I support healthcare reform because, frankly, I can't see how anyone with an ounce of humanity wouldn't.

The biggest obstacle to the healthcare reform we need and deserve in this country is––and I can't think of any nicer way to put this––the lies we are being fed by our politicians on both sides of the aisle. I worked in the fields of medical insurance and employee benefits for many years, and I know a little about this. So let's debunk some of those lies right now.

The US has the greatest healthcare in world so why mess with it?
The US has an infant mortality rate higher than any other industrialized nation. We also rank 27th in life expectancy. Those that outrank us have some form of universal healthcare.

Competition is better
This one's a no-brainer. We have competition now. It ain't working. Large corporations are not human beings. They have no conscience and they serve no one but their shareholders. Cutting expenses to increase profits might work well in manufacturing. In heathcare it means turning sick and dying people away or providing shoddy care.

The American people want choice
Right now if you are fortunate enough to have employer-paid coverage, you have no choice but to take it, whether it's an old fashioned indemnity plan or an HMO. If you don't have employer-paid insurance your choice is between an expensive plan that covers next to nothing, an extremely expensive plan that covers more but will find an excuse to terminate your coverage once you actually get sick, or nothing at all.

We can fix it with tax credits
This is the Republican plan that proposes minor reforms to the current system and an annual tax credit of $2300 per individual/$5700 per family to pay for healthcare benefits. If you read my first paragraph you know how ludicrous those amounts are. However, mark my words, companies currently struggling to provide healthcare benefits for employees will use that credit as an excuse to drop healthcare all together or require individuals to pay that much toward employer plans.

Managed care is the problem
No, it is not. The problem is care managed by for-profit companies. Make no mistake about it, the mess we are in now began back in the 70s and 80s (and I was there) when doctors started overcharging insurance companies that provided health insurance to employers as an inexpensive add-on to more lucrative life insurance policies. Oversight should be by professionals with no profit motive, but without oversight costs will go even further out of sight.

All we need is a public option in addition to private insurers
This is what the Dems say because most of them are just as beholden to the private insurance companies as the Republicans only they got into office promising to do something for the 48 million uninsured. They've got it wrong too. A public option will provide immediate relief for many of the current uninsured. Over the long-term it is a recipe for failure. Without a way to contain costs, a public option will become untenable in very short order. In fact, I'm surprised Republicans aren't behind this as it will eventually lead to an "I told you so" moment that drives them into the majority once again.

I know what you're thinking. She's listed all the things that don't work, so how about telling us what will. What will work, and the only thing that will work, is a single-payer (government-paid) coverage for everyone––like Medicare––but we also need a healthcare system. Yes it would be––gasp––socialized medicine. We have two problems in healthcare today: lack of coverage and costs increasing at twice the rate of inflation. A public option competing with private ones solves the former, but without the latter it will fail, and there is no way to control the latter without a government regulated system. The details of that can get pretty boring unless you are truly interested, let's just say if you are interested in my thoughts, feel free to contact me




Thursday, July 9, 2009

Pay-Per-Click Sites: Another View

I highly recommend C. Hope Clark's Funds for Writers newsletters. Not only are they filled with valuable paying markets, but Hope also provides great advice for those trying to make money freelancing. In a recent newsletter, she "got on a soapbox about pay-per-click sites." I agree with some of the points Hope makes, but not all, mainly because I've had some pleasant little surprises connected with the site I wrote for a couple of years ago.

I won't name the site, because, suffice it to say, if there weren't certain things I didn't like about that specific site, I'd still be there. However, there were also enough benefits that I wouldn't condemn all pay-per-clicks out of hand.

Writing on a topic you know and love
Say you love gardening or testing recipes in your kitchen, but you don't have the credentials that would open the door to a regular column. Maybe it's just a hobby and you never thought to make any money from it anyway. I loved the opportunity to write once a week on a topic I cared deeply about, and the 650 word limit was great discipline I've applied to my writing and editing ever since.

The value is in the eyes of the beholder
I agree with Hope that if you are looking toward a successful freelancing career, you should not see pay-per-click as the first rung on the ladder. As she noted, it really doesn't count for much on your resume and the pay is a pittance. On the other hand, if you already have a successful freelance career but don't get to write what you like or if, like me, most of your published work is short fiction for which you were paid two contributor copies, the $10 every couple of months can feel like an added bonus.

Feedback

Okay, I'm a soft touch for feedback, which is why I like publishing online so much. From time to time I will have someone contact me about my articles, often asking for recommended reading. Since the topic is near and dear to my heart and I want readers to take an interest and learn more, this really provides me with that warm fuzzy feeling.

Maybe I've just been lucky but...

I have been approached twice for reprints for which I was paid more than I made from the site in a year. The second request was from a charter school publishing a textbook. They paid me $250 for a six hundred word article I wrote in less than two hours right off the top of my head. And I still get paid every time someone else clicks on it.


Still and all, writing for pay-per-clicks has its drawback or I'd still be doing it. The demands can be high for what you get. As noted, I could write articles off the top of my head and the research I did do, I enjoyed. Even with that, outside of those two pieces I sold, the hourly rate was ludicrous.

Before signing on you should also investigate the non-writing requirements. Often your page will need to conform to a particular format. In my case this meant finding non-copyrighted graphics to illustrate each article and then trimming it down to size. I'm all thumbs when it comes to graphics, and while I could find historical photos at the Library of Congress site, by the time I trimmed them to the required size, no one could tell what they were. You know I caught grief for that at review time.

Then there's the SEO (search engine optimization), which is one reason why these sites don't always make good clips. Titles, especially, need to be written with search engines in mind, and repetition is bigger than it should be in good writing.

It is also extremely important to know what rights the site claims. The site I wrote for asked for one year exclusive rights. That's more than a lot of print publications, but I thought it fair considering this was pay-per-click so they wouldn't want their articles showing up all over the web for free. Had the site claimed all rights, it would have been worthless since I made more from the reprints than I did from the site.

Some see pay-per-clicks as the sweat shops of the web, others see them as a fun hobby you get paid to do. It all depends on what you want and what you are willing to put into it.

Tuesday, July 7, 2009

Twitterature?

OMG, according to this article in P&W, Penguin is going to release a volume "that pares classic books down to a series of tweet-sized chunks." I'd love to know what readers think about this.

For more on my thoughts you can read my earlier post.