New FTC Disclosure Guidelines for Bloggers

For those of you who include book reviews on your blogs like I do at Cross Reference, new FTC Disclosure Requirements  apply to anyone, including bloggers, who receive compensation and/or free merchandise in exchange for a review. This would apply, as best I can tell, to free review copies and free books from the Amazon Vine program in which I participate. I have made a note on all reviews for which I received a free review copy. However, to anyone who reads my reviews it's pretty obvious free merchandise has no effect.